Sunday, January 25, 2009

type 02 book cover research

Christopher Klee

Typography 02

Wertberger, MW

a sign is a stimulus pattern that has a meaning

 

Index- Defined by some sensory feature, A, (directly visible, audible, smellable, etc) that correlates with and thus implies or `points to' B, something of interest to an animal.

 

symbols are easily removable from their context, and are closely associated with large sets of other words. BIRD-is a symbol for bird

series- a group or a number of related or similar things, events, etc., arranged or occurring in temporal, spatial, or other order or succession; sequence

a set of successive volumes or issues of a periodical published in like form with similarity of subject or purpose.

Sequence-

 1.

the following of one thing after another; succession.

2.

order of succession: a list of books in alphabetical sequence.

A really good book cover has to work regardless of what it’s about, on a visceral and emotional level. Chi p Kidd

   

 

 

My three books-

fahrenheit 451- Ray Bradbury

Ray Bradbury was born in Waukegan, Illinois, on August 22, 1920. By the time he was eleven, he had already begun writing his own stories on butcher paper. His family moved fairly frequently, and he graduated from a Los Angeles high school in 1938. He had no further formal education, but he studied on his own at the library and continued to write. For several years, he earned money by selling newspapers on street corners. His first published story was “Hollerbochen's Dilemma,” which appeared in 1938 in Imagination!, a magazine for amateur writers. In 1942 he was published in Weird Tales, the legendary pulp science-fiction magazine that fostered such luminaries of the genre as H. P. Lovecraft. Bradbury honed his sci-fi sensibility writing for popular television shows, including Alfred Hitchcock Presents and The Twilight Zone. He also ventured into screenplay writing (he wrote the screenplay for John Huston's 1953 film Moby Dick). His book The Martian Chronicles, published in 1950, established his reputation as a leading American writer of science fiction.

 

 

In the spring of 1950, while living with his family in a humble home in Venice, California, Bradbury began writing what was to become Fahrenheit 451 on pay-by-the-hour typewriters in the University of California at Los Angeles library basement. He finished the first draft, a shorter version called The Fireman, in just nine days. Following in the futuristic-dustpan tradition of George Orwell's 1984, Fahrenheit 451 was published in 1953 and became Bradbury's most popular and widely read work of fiction. He produced a stage version of the novel at the Studio Theatre Playhouse in Los Angeles. The seminal French New Wave director François Truffaut also made a critically acclaimed film adaptation in 1967.

 

Bradbury has received many awards for his writing and has been honored in numerous ways. Most notably, Apollo astronauts named the Dandelion Crater on the moon after his novel Dandelion Wine. In addition to his novels, screenplays, and scripts for television, Bradbury has written two musicals, co-written two “space-age cantatas,” collaborated on an Academy Award–nominated animation short called Icarus Montgolfier Wright, and started his own television series, The Ray Bradbury Theatre. Bradbury, who still lives in California, continues to write and is acknowledged as one of the masters of the science-fiction genre. Although he is recognized primarily for his ideas and sometimes denigrated for his writing style (which some find alternately dry and maudlin), Bradbury nonetheless retains his place among important literary science-fiction talents and visionaries like Jules Verne, H. P. Lovecraft, George Orwell, Arthur C. Clarke, and Philip K. Dick.

Brave New World- Aldous Huxley

Aldous Huxley was born in Surrey, England on July 26, 1894 to an illustrious family deeply rooted in England's literary and scientific tradition. Huxley's father, Leonard Huxley, was the son of Thomas Henry Huxley, a well-known biologist who gained the nickname “Darwin's bulldog” for championing Charles Darwin's evolutionary ideas. His mother, Julia Arnold, was related to the important nineteenth-century poet and essayist Matthew Arnold.

 

 

Raised in this family of scientists, writers, and teachers (his father was a writer and teacher, and his mother a schoolmistress), Huxley received an excellent education, first at home, then at Eton, providing him with access to numerous fields of knowledge. Huxley was an avid student, and during his lifetime he was renowned as a generalist, an intellectual who had mastered the use of the English language but was also informed about cutting-edge developments in science and other fields. Although much of his scientific understanding was superficial—he was easily convinced of findings that remained somewhat on the fringe of mainstream science—his education at the intersection of science and literature allowed him to integrate current scientific findings into his novels and essays in a way that few other writers of his time were able to do.

 

Aside from his education, another major influence on Huxley's life and writing was an eye disease contracted in his teenage years that left him almost blind. As a teenager Huxley had dreamed about becoming a doctor, but the degeneration of his eyesight prevented him from pursuing his chosen career. It also severely restricted the activities he could pursue. Because of his near blindness, he depended heavily on his first wife, Maria, to take care of him. Blindness and vision are motifs that permeate much of Huxley's writing.

 

After graduating from Oxford in 1916, Huxley began to make a name for himself writing satirical pieces about the British upper class. Though these writings were skillful and gained Huxley an audience and literary name, they were generally considered to offer little depth beyond their lightweight criticisms of social manners. Huxley continued to write prolifically, working as an essayist and journalist, and publishing four volumes of poetry before beginning to work on novels. Without giving up his other writing, beginning in 1921, Huxley produced a series of novels at an astonishing rate: Crome Yellow was published in 1921, followed by Antic Hay in 1923, Those Barren Leaves in 1925, and Point Counter Point in 1928. During these years, Huxley left his early satires behind and became more interested in writing about subjects with deeper philosophical and ethical significance. Much of his work deals with the conflict between the interests of the individual and society, often focusing on the problem of self-realization within the context of social responsibility. These themes reached their zenith in Huxley's Brave New World, published in 1932. His most enduring work imagined a fictional future in which free will and individuality have been sacrificed in deference to complete social stability.

 

Brave New World marked a step in a new direction for Huxley, combining his skill for satire with his fascination with science to create a dystopian (anti-utopian) world in which a totalitarian government controlled society by the use of science and technology. Through its exploration of the pitfalls of linking science, technology, and politics, and its argument that such a link will likely reduce human individuality, Brave New World deals with similar themes as George Orwell's famous novel 1984. Orwell wrote his novel in 1949, after the dangers of totalitarian governments had been played out to tragic effect in World War II, and during the great struggle of the Cold War and the arms race which so powerfully underlined the role of technology in the modern world. Huxley anticipated all of these developments. Hitler came to power in Germany a year after the publication of Brave New World. World War II broke out six years after. The atomic bomb was dropped thirteen years after its publication, initiating the Cold War and what President Eisenhower referred to as a frightening buildup of the “military-industrial complex.” Huxley's novel seems, in many ways, to prophesize the major themes and struggles that dominated life and debate in the second half of the twentieth century, and continue to dominate it in the twenty-first.

 

After publishing Brave New World, Huxley continued to live in England, making frequent journeys to Italy. In 1937 Huxley moved to California. An ardent pacificist, he had become alarmed at the growing military buildup in Europe, and determined to remove himself from the possibility of war. Already famous as a writer of novels and essays, he tried to make a living as a screenwriter. He had little success. Huxley never seemed to grasp the requirements of the form, and his erudite literary style did not translate well to the screen.

 

 

In the late forties, Huxley started to experiment with hallucinogenic drugs such as LSD and mescaline. He also maintained an interest in occult phenomena, such as hypnotism, séances, and other activities occupying the border between science and mysticism. Huxley's experiments with drugs led him to write several books that had profound influences on the sixties counterculture. The book he wrote about his experiences with mescaline, The Doors of Perception, influenced a young man named Jim Morrison and his friends, and they named the band they formed The Doors. (The phrase, “the doors of perception” comes from a William Blake poem called The Marriage of Heaven and Hell.) In his last major work, Island, published in 1962, Huxley describes a doomed utopia called Pala that serves as a contrast to his earlier vision of dystopia. A central aspect of Pala's ideal culture is the use of a hallucinogenic drug called “moksha,” which provides an interesting context in which to view soma, the drug in Brave New World that serves as one tool of the totalitarian state. Huxley died on November 22, 1963, in Los Angeles

Cat’s Craddle- Kurt Vonnegut- Fiction

Born on November 11, 1922, in Indianapolis, Indiana, Kurt Vonnegut Jr. is the son of Kurt Vonnegut Sr., a wealthy architect, and Edith Sophia Vonnegut. Vonnegut's two older siblings, Alice and Bernard, attended private school, but the Depression's impact on the family's fortunes forced Vonnegut to attend Shortridge, a public high school. Vonnegut showed an early literary bent, working as an editor of Shortridge's daily newspaper. He later attended Cornell, where, at his father and brother's urging, he studied biochemistry. But, science held little appeal for Vonnegut. He found a great deal more enjoyment as a columnist and editor for the Cornell Daily Sun. While the university contemplated expelling him for his poor academic performance, Vonnegut enlisted in the U.S. Army.

 

 

Vonnegut's experiences as a soldier had a profound impact on his writing and philosophy. His mother, who had a long history of mental instability, committed suicide in 1944 while Vonnegut was away at war. Soon thereafter, Vonnegut was captured by the Germans in the Battle of the Bulge. The Germans forced Vonnegut, along with other POWs, to work in a factory in Dresden, a city that had no strategic value in the war. Nevertheless, on February 13, 1945, the Allied forces firebombed the city while Vonnegut and the other POWs took shelter in the meat locker of a slaughterhouse. The bombing of Dresden yielded a death toll of over a hundred thousand defenseless civilians in a matter of hours, greater than the initial death count of the bombings of Hiroshima and Nagasaki combined. The scene of senseless misery and mass destruction at Dresden played a key role in Vonnegut's development of pacifist views. It would be 20 years before Vonnegut could bring himself to write about the experience in Slaughterhouse-Five, published at the height of the Vietnam War.

 

When Vonnegut returned to the United States, he worked as a journalist and studied anthropology at the University of Chicago. After his master's thesis was rejected, he traveled to Schenectady, New York, where he took a job with General Electric, which provided inspiration for his novel Player Piano, a sobering examination of industrialization's effect on society. After he quit his job at General Electric, Vonnegut took a job teaching English in Rhode Island and continued writing novels that heavily influenced the 1960s counter-culture generation, Slaughterhouse-Five most particularly. Vonnegut gained a reputation as a science fiction writer; he was not pleased with the title because science fiction occupied a low status in the world of literature. After a failed suicide attempt in 1984, Vonnegut continues to publish novels that provide often hilarious, often macabre, and always sobering explorations of the dangers inherent in the combination of human folly and mankind's technological capacity for mass destruction.

WORD LIST

Dystopia, censorship, death, cold, primative, inhuman, empty, controlled, savage, barbaric, uncivilized, brainwashed, sci-fiction, technology, destruction, fantasy, future, satirical, apocolypse, propaganda, restraints, devastation, the end, devastate, desolation, bleakness, barren, ice, fire, drugs, devastated, horrible, dictator, authority, tryrannical, oppressed, rebel, secret, replicas, forced, same, ban, forbid, disallow, prevent, rise up, different, indistinguishable, identical, one in the same, heat, restraint, oppression, misery, deceit.

 

Dystopia- a society characterized by human misery, as squalor, oppression, disease, and overcrowding.

Devastate- to lay waste; render desolate: The invaders devastated the city.

Oppressed- To keep down by severe and unjust use of force or authority: a people who were oppressed by tyranny

Destruction- 1.

the act of destroying: wanton destruction of a town.

2.

the condition of being destroyed; demolition; annihilation.

3.

a cause or means of destroying.

Authority- the power to determine, adjudicate, or otherwise settle issues or disputes; jurisdiction; the right to control, command, or determine.

Inhuman- lacking qualities of sympathy, pity, warmth, compassion, or the like; cruel; brutal: an inhuman master.

Propaganda- information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

Deceit- the act or practice of deceiving; concealment or distortion of the truth for the purpose of misleading; duplicity; fraud; cheating: Once she exposed their deceit, no one ever trusted them again.

Satirical- of, pertaining to, containing, or characterized by satire: satirical novels.

Savage- 1.

fierce, ferocious, or cruel; untamed: savage beasts.

2.

uncivilized; barbarous: savage tribes.

3.

enraged or furiously angry, as a person.

4.

unpolished; rude: savage manners.

5.

wild or rugged, as country or scenery: savage wilderness.

6.

Archaic. uncultivated; growing wild.

–noun

7.

an uncivilized human being.

Control- to exercise restraint or direction over; dominate; command.

 

TONE: sci-fiction, satirical, dystopia, sad, horrible events,

 

To suggest a world that failed

To suggest an end

To suggest science fiction

To suggest dystopia

To suggest savage lifestyle

To suggest censorship

To suggest a different world than ours

To suggest desolation

To suggest dictatorships

 

QUOTES:

We do not have to visit a madhouse to find disordered minds; our planet is the mental institution of the universe. 

- Johann von Goethe

 

I shall tell you a great secret my friend. Do not wait for the last judgement, it takes place every day.

- Albert Camus

 

Thank Heaven! the crisis --The danger, is past, and the lingering illness, is over at last --, and the fever called "Living" is conquered at last. 

- Edgar Allan Poe

 

once again you expect us to believe your lies but i've removed the blindfold you put across my eyes i can no longer sit back and watch your system destroy what's left of me everything that makes me is a lie no more of this not freedom we don't even question it these are your standards these are your ideas these are your morale but this is my life i'm taking back my life i won't let you make a living off my misery

- Chokehold

 

To dare to live alone is the rarest courage; since there are many who had rather meet their bitterest enemy in the field, than their own hearts in their
closet.
-Charles Caleb Colton

 

After the torchlight red on sweaty faces

After the frosty silence in the gardens

After the agony in stony places

The shouting and the crying

Prison and palace and reverberation

Of thunder of spring over distant mountains

He who was living is now dead

We who were living are now dying

With a little patience 

T.S. Eliot, The Wasteland

 

"Ye shall know the Truth, and the Truth shall make you angry." — Aldous Huxley


2. Every one works for every one else. We can't do without any one. Even Epsilons are useful. We couldn't do without Epsilons. Every one works for every one else. We can't do without any one. . . .

And if ever, by some unlucky chance, anything unpleasant should somehow happen, why, there's always soma to give you a holiday from the facts. And there's always soma to calm your anger, to reconcile you to your enemies, to make you patient and long-suffering. In the past you could only accomplish these things by making a great effort and after years of hard moral training. Now, you swallow two or three half-gramme tablets, and there you are. Anybody can be virtuous now. You can carry at least half your morality about in a bottle. Christianity without tears—that's what soma is.

 

2. We must all be alike. Not everyone born free and equal, as the constitution says, but everyone made equal . . . A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach man's mind.

 

"Is it better for a man to have chosen evil than to have good imposed upon him?"

 

"During times of universal deceit, telling the truth becomes a revolutionary act." – George Orwell

 

"The things you own end up owning you" - Fight Club.

 

 

 

 

Tuesday, January 20, 2009

Graphics: Reading two


  • While reading the section from understanding comics i learned about how a person, place, or thing can be broken down to a simple shape and read more personal, faster and even more interesting. In creating a mark or symbol where is the line drawn on simplicity vs. a realistic appearance?
  • One of the largest struggles is making a mark that wont become outdated. How do you design a symbol that will last? 
This section of reading opened up my eyes to simplicity. I never realized how often i view symbols that are broken down to shapes but read as something much more. In this way i feel as though a designer must have a lot of research before they go about trying to create a symbol.

Graphics - Reading One

  • In reading about marks and symbols, i realized that a designer must be aware of every element in which they use so as not to include unwanted meanings. How does a designer know that a symbol that they use will not offend a different demographic than its intended audience?
  • Because symbol's can carry different meanings, how does the designer assure that the meaning that he wants to convey is being conveyed?
  • How does a designer go about creating new similes?
In reaction to the reading, i found out more about the meaning of marks and logos. I thought to myself on what logos do for me. To me logos assure, they promise quality. If i go to the store and buy a mac then i expect mac quality, however if i go to the store and by an hp i don't expect to much from it. As with art, if i bought a famous piece of art, i would like it to have a mark to prove that it was made by a famous painter, promising quality.

Monday, November 24, 2008

Typographic Rules and Terms

 Parts of the grid: what are the following: margin, column, alley, module, gutter, folio.

Margin: Margin is the white space around the outside of the grid.

Column: vertical alignment of each column of the grid, it also sets a grid for the text to align to.

Alley:space between the characters of text.

Module: The space between the paragraphs.

gutter: is space in between the text and the edge of the page. creates a white framing around the whole thing

Folio:

What are the advantages of a multiple column grid?

 A multiple column grid is accessible and comfortable for the viewer allowing more text to be on the page without the page being overly crowded.

Why is there only one space after a period? 

used to be 2 spaces after a period to separate the sentences because all letters were monospaced on the typewriter. Characters have evolved and now are proportional so i only takes up 1/5 of the letter m.

What is a character (in typography)? 

 a symbol that does include letterforms and numbers.

How many characters is optimal for a line length? words per line? 

60

-- Why is the baseline grid used in design? 

Bottoms of the baseline are more appealing

-- What is a typographic river? 

typographical river is when the spaces between the letters are noticeably lined up.

What does clothes lining or flow line or hang line mean?

A division of the page by a horizontal line.

How can you incorporate white space into your designs? 

you can use it  to mimic text and create intresting eye movement

What is type color/texture mean? 

The weight of a character.

What is x-height, how does it affect type color?

The x-height is the ascender of a letter height. Type color is affected by the thickness of the line and readability.

Define Tracking:

 letter spacing- the space used between each letter

Define Kerning. Why do characters need to be kerned? What are the most common characters that need to be kerned (kerning pairs)?

kearning is used to remove and add space between characters so that they appear correct. 

 In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

it has to deal with the word count on a line

What is the optimum space between words?

En space.

-- What are some ways to indicate a new paragraph? Are there any rules?

indent with no text.

What are the rules associated with hyphenation? 

no hyphenating headlines, dont use more than one hyphen.

What is a ligurature? 

two letters connected

What does CMYK and RGB mean?

 cmyk- cyan magenta yellow and black.

What does hanging punctuation mean? 

A hanging punctuation is how some quotes and hyphens are aligned in a body of text.

What is a widow and an orphan?

When a paragraph ends and leaves fewer than seven characters on the last line.  this is not visually appearing kind of like an orphan.

Sunday, November 9, 2008

Matthew Carter


            Matthew Carter

            "I always used to dread having to explain to a stranger what I do for a living," says Matthew Carter a world leader in type design. Matthew Carter was born in London England in 1937 and his father was also a typographer. He grew up in London and eventually went to school at the Charterhouse located in the UK. He then planned on attending Oxford College for English however, after graduating high school he was advised to take a year off because of his young age. It was at this moment that changed the course of Matthew Carter’s life.

            Between his year off and returning to school, his father got him an internship at Enschede printing house in the Netherlands. When arriving he began to work in the type foundry with Paul Radisch a punch cutter. He stayed the whole year alongside Radisch, instead of jumping around to different people in the Enschede printing house, learning the ways of punch cutting and metal type. When it came time for Carter to go back to school he decided that English was not for him, and type design was his calling.

            He spent a while longer in the Netherlands punch cutting type and learning how to design his own types. It was here that helped him build the basis for the rest of his career. He eventually moved to London, England in 1959 to design type. For six years Cater worked designing typefaces for customers of Crosfield Electronics' Photon machine. Eventually, he was hired by Mike Parker in 1965 to work for Linotype. Matthew Carter packed his bags and then moved to New York. "Mike realized there was an opportunity to develop new faces for photocomposition, after most of the metal type library had been converted to film. We planned to consider whether there were any classes of type that had been impossible to make as Linotype matrices, but which might be made as film fonts. Mike hired me as an in-house type designer to develop these new faces for Linofilm. Snell Roundhand was a good example of such a face, a celebration of the fact that you could make a steeply sloped or joining script with the liberating technology of photo composition." Matthew Carter was working with Linotype for quite a while and it was Monotype and Linotype that dominated the typeface world.

            Matthew Carter continued to design new typefaces for Linofilm for six years where he then moved back to London and freelanced, still working with Linotype. It was at this time that the market was beginning to change more digitally and opened a whole new field of design for typographers. Matthew Carter, along with three other Linotype associates left linotype to create the company Bitstream. Bitstream was the first independent American company to manufacture digital type. During his years with Bitstream he designed an early font for printers. Matthew Carter when asked about Bitstream was quoted saying, "We started Bitstream, based on the idea that these new and exciting digital-imaging companies were emerging, and they needed type which they couldn't get from the traditional sources. Bitstream was set up as a source of type to all companies. I spent about 11 years there. Almost all of my time was spent in meetings about sales and marketing and other business issues rather than actually designing. I did, in fact, only produce one new type design, Charter, during my whole time there. I found, like many ageing designers, I was spending a lot of time moaning that my life was spent in meetings and not designing. One morning I woke up realizing that there was something I could do about this -leave and set up my own design company -so that's what Cherie [Cone] and I did. By 1991 we saw there was enough of a market to sustain a new, small, type foundry, and Carter & Cone was incorporated in 1992."

            Matthew Carter to this day still works at Carter and Cone and they dominate the fields in digital typography. But what makes Matthew Carter such an important figure in Typography? It probably has to do with his amazing font design or maybe it’s his incredible resume. “At 65, he is the elder statesman of type design, as well as one of its most skilled technical innovators.” It was when Cater and Cone created a business together that he became a big deal in digital type. He created fonts such as Miller, Sohia, Mantinia, and Big Caslon. And has worked with companies such as Microsoft and Apple on typefaces for their user-interfaces. One of Carter’s most famous fonts is Verdana, which is a font given away free on Microsoft and Apple computers.

            How did Verdana come about? "It began with someone putting a version of Windows in front of Steve Balmer -and him saying that it looks just like the previous versions, and couldn't we change the font? The previous font was MS Sans, designed by the Windows engineers at Microsoft, which had served them as a system font from the early days.” It was this question that opened up the job for Matthew Carter. The idea of having a new font for the system opened up areas for font on every text box, window, menu and everything else. Also with this thought Microsoft got the idea to own more than one typeface. Carter says this is because the royalty checks that they were sending out for fonts were huge and they just needed to own fonts. Another reason he gave was, "Eventually they had the altruistic idea that by producing a small number of screen optimized typefaces and giving them away, then they would improve the experience people had in using their applications (and, of course, other people's applications as well)."

            So now that the demand was needed for a computer font, Carter began to work. “The whole argument for a screen font is that screens are so coarse compared with print. The spatial resolution of monitor screens has barely moved in all this time. Microsoft told me that no one could predict when a high-resolution affordable screen was coming our way -they were up against a physical barrier.” It was the call for a screen font that led Carter to designing Verdana. “The art of screen-font design is really facing up to the fact that it is never going to be perfect -all the time while working on two versions of a bitmap character, I would look at them and not think either was right, rather than asking, which is the least bad? You are always making these practical compromises in screen-font design.”

            Along with being a pioneer in on screen type, his resume also includes metal typesetting, photo setting, and working through the digital revolution. It was is innovative type that named him a Royal Designer for Industry in 1981. When Matthew Carter was asked about the differences in type design from the old metal type to new digital type he was quoted saying, “Once, the making of type was almost like a secret society: there was the mystique of being a punch-cutter and type-maker. Then it became quite an industrial process and Monotype and Linotype seemed to rule the world in composition terms: if they didn't make a typeface then it wasn't going to be made. Now, there's this incredible blossoming, where it seems as if everybody can be a type designer if they want to.”

            Matthew Carter has designed quite a few typefaces including bell centennial, big caslon, big figgins, cascade script, charter, elephant, fenway, ITC Galliard, gando, Georgia, mantinia, miller, Monticello, nina, Olympian, rocky, shelly script, snell roundhand, skia, Sophia, Tahoma, verdana, Vincent, Wrigley, and meiryo. One of his most difficult projects was in 1974. “AT&T asked Carter, who was working for Mergenthaler Linotype at the time, to create the smallest legible type that could be printed on low-grade paper. Carter's creation, Bell Centennial, has notches at each right angle to prevent ink blotting. The font also has flat, short curves on the sides of g and s in order to increase the white space in the characters and make them more legible.”  Along with the difficult task of bell centennial his fonts have been featured in sports illustrated, Yale, the royal academy, numerous newspapers, apple, and Microsoft. "He is not an artist or experimentalist. He is interpreting conventional forms, and his genius is to take the classical, the traditions of typography, and bring them into the 21st century without seeming trendy. He has a knack for continuing the continuum."

            As one can see Matthew Carter is among the best in typeface design. Once starting in metal punch cutting as an internship and eventually moving on through several work environments with several medias Matthew Carter has now become an innovative type designer. From designing on screen fonts to the smallest legible type that could be printed on low-grade paper for Bell Centennial, Matthew Carter has definitely left a name in the type industry. Steven Heller a design critic and graphic artist was quoted saying, “Matthew is the quintessential craftsman.” He definitely deserves to be on the list for this project.  "If the reader is conscious of the type, it's almost always a problem," Carter says. Letters on a page should "provide a seamless passage of the author's thoughts into the reader's minds with as much sympathy, style, and congeniality as possible."

 

Bibliography’

 

Typographically Speaking: the art of Matthew Carter

Mahan, Rachel. "Titan of Type." Psychology Today oct 41 (2008): 14-14.

Bennett, Jessica. "Just Go To Helvetica." Newsweek 7 Apr. 2008: 54-54.

Esterson, S. A Life in Type (Part One) [Interview with Matthew Carter]. Creative Review v. 25 no. 4 (April 2005) p. 42-5

Esterson, S. A Life in Type (Part Two) [Interview with Matthew Carter]. Creative Review v. 25 no. 4 (May 2005) p. 44-5

Boser, U. A Man of Letters [M. Carter]. U.S. News & World Report v. 135 no. 6 (September 1 2003) p. 44-6

Johnston, A. Scotch and water. Print (New York, N.Y.) v. 52 no. 5 (September/October 1998) p. 48+

Designing Typefaces

PART B:

Some of many fonts Matthew Carter Designed: bell centennial, big caslon, big figgins, cascade script, charter, elephant, fenway, ITC Galliard, gando, Georgia, mantinia, miller, Monticello, nina, Olympian, rocky, shelly script, snell roundhand, skia, Sophia, Tahoma, verdana, Vincent, Wrigley, and meiryo.

 

Verdana:

Clasification: humanist sans-serif Typeface

Verdana was designed to be readable at small sizes on a computer screen

Lack of serifs, large x-height, wide proportions, loose letter-spacing, large counters, 1 has a horizontal base and a hook. Very legiable. No difference in line weight.

 

PART C:

Verdana was created in 1996 which was designated the International year of the Eradication of Poverty. It was also a year of natural disasters. Bill Clintion was elected. One of the worst blizzards in American history hits the eastern states, killing more than 100 people. Philadelphia, PA received a record 30.7 inches of snowfall. January 20 - Yasser Arafat is re-elected president of the Palestinian Authority. The first version of the Java programming language is released. The Supreme Court of the United States rules (Romer v. Evans) against a law that would have prevented any city, town or county in the state of Colorado from taking any legislative, executive, or judicial action to protect the rights of homosexuals. As Iraq continues to refuse inspectors access to a number of sites, the U.S. fails in its attempt to build support for military action against Iraq in the UN Security Council. The Nintendo 64 video game system is released in Japan. The 1996 Summer Olympics in Atlanta, Georgia, United States, July 27 - The Centennial Olympic Park bombing at the 1996 Summer Olympics kills 1 and injures 111. Their Royal Highnesses, the Prince and Princess of Wales, are formally divorced at the High Court of Justice in London. Her Royal Highness The Princess of Wales is restyled Diana, Princess of Wales. 1996-  hugo boss prize was created for artists. Pop art was going on.