- In reading about marks and symbols, i realized that a designer must be aware of every element in which they use so as not to include unwanted meanings. How does a designer know that a symbol that they use will not offend a different demographic than its intended audience?
- Because symbol's can carry different meanings, how does the designer assure that the meaning that he wants to convey is being conveyed?
- How does a designer go about creating new similes?
In reaction to the reading, i found out more about the meaning of marks and logos. I thought to myself on what logos do for me. To me logos assure, they promise quality. If i go to the store and buy a mac then i expect mac quality, however if i go to the store and by an hp i don't expect to much from it. As with art, if i bought a famous piece of art, i would like it to have a mark to prove that it was made by a famous painter, promising quality.
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